Copies vs. digital prints

Okay…we’ve all seen it…advertisments for $.29 color copies, right? Well, just keep this in mind…there is always a disclaimer and here it is: “Must be 100 copies, off the glass only, 20/24# paper”. What does that mean and why should I care. First of all, we live in a digital world — not a paperless [...]

PURL Campaign

I’m pretty excited that our first internal PURL campaign got mailed today.  This is starting with a multi-dimensional piece to have a higher rate of being opened — don’t you always open packages that you receive?  In the piece is a premium and a card directing the person to a Personalized URL and if they [...]

USPS Raising Rates

On February 13, the U.S. Postal Service approved new prices for mailing services, including a 2-cent increase in the price of a First-Class Mail stamp to 44 cents. The new prices will go into effect Monday, May 11. So, what does that mean for you (besides the fact that you will spend more money on [...]

Hello world!

Welcome to AlphaGraphics of Bannockburn’s Blog.  I started this blog with the hopes of helping companies with their marketing and visual communications.  My intention is to post relevant articles, ideas and links to help people market their companies.  Especially now more than ever it is important for companies to stay visable.  I welcome any responses [...]

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