Copies vs. digital prints

Okay…we’ve all seen it…advertisments for $.29 color copies, right? Well, just keep this in mind…there is always a disclaimer and here it is: “Must be 100 copies, off the glass only, 20/24# paper”. What does that mean and why should I care. First of all, we live in a digital world — not a paperless world, but a digital one. That means that whatever you want copies of you probably have digitally, so why would you make a copy on your printer and bring it in to make a copy of a copy. You end up getting copies with poor color, so if you have the digital version of it, you should be getting digital prints from a digital original. I can continue to go on about the type of paper you are using, etc., but I’ll save that for another time. For now, always insist on sending a digital file, bringing in a USB drive, CD, etc. to make sure you have the best image and color possible.

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