I’m pretty excited that our first internal PURL campaign got mailed today. This is starting with a multi-dimensional piece to have a higher rate of being opened — don’t you always open packages that you receive? In the piece is a premium and a card directing the person to a Personalized URL and if they fill out the information they get entered to win a 50″ television. In addition, if they make an appointment to speak with me or my account executive they receive a $20 Visa gift card. This is a three month campaign so check back here to see the results.
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