On February 13, the U.S. Postal Service approved new prices for mailing services, including a 2-cent increase in the price of a First-Class Mail stamp to 44 cents. The new prices will go into effect Monday, May 11.
So, what does that mean for you (besides the fact that you will spend more money on postage)? You need to take a good look at your mailing lists to see who is on it — you can be much more effective with a targeted mailing campaign then just mailing something to everyone. I am a strong believer in spending more money on a creative — maybe three dimentional piece — and mailing it to fewer people. You will probably end up spending about the same amount of money, but you will have a much higher ROI because there is greater likelyhood of it getting opened and responded to.
Another thing to remember is that using software to dedup, run through National Change of Address, and then presort at the lowest possible rate will continue to ensure you are saving the most amount per-piece and not paying $.44/piece.
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